Direct Marketing - How Does It Work? [ESP] Marketing directo - ¿Como Funciona?

in LeoFinance16 days ago


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To summarize the concept of Direct Marketing we can say that it is a direct two-way communication.

When we use direct marketing campaigns we can create a dialogue with consumers, both with established clients and potential clients, maintaining this type of relationship over time.

In this type of marketing, companies can easily adapt to the client by offering them the discounts that they request, adapting them to their needs, making adjustments and adaptations individually for each one.

How does all this work? This basically works with databases where it contains all the information of each client in a To summarize the concept of Direct Marketing we can say that it is a direct two-way communication.

When we use direct marketing campaigns we can create a dialogue with consumers, both with established clients and potential clients, maintaining this type of relationship over time.

In this type of marketing, companies can easily adapt to the client by offering them the discounts that they request, adapting them to their needs, making adjustments and adaptations individually for each one.

How does all this work? This basically works with databases where it contains all the information of each client in a detailed way. This information is used to carry out promotions and adjust them as well as direct marketing communications, adapting to the needs of the segmented public or also to private clients,detailed way. This information is used to carry out promotions and adjust them as well as direct marketing communications, adapting to the needs of the segmented public or also to private clients,


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Para resumir el concepto de Marketing directo podemos decir que es una comunicación bidireccional de manera directa.

Cuando utilizamos las campañas de Marketing directo podemos crear un diálogo con los consumidores, tanto con los clientes consolidados como los potenciales clientes manteniendo en el tiempo este tipo de relacionamiento.

En este tipo de marketing las empresas se pueden adaptar fácilmente al cliente ofreciéndoles los descuentos que estos solicitan realizando una adaptación de estas a las necesidades realizando los ajustes y adaptaciones de manera individualizada para cada uno.

¿Cómo funciona todo esto? Esto funciona básicamente con bases de datos donde contiene toda la información de cada cliente de manera detallada. Estas informaciones se utilizan para realizar las promociones y ajustarlos como así también las comunicaciones del marketing directo adaptando a la necesidad del público segmentado o tambien a clientes particulares,


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